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    Our latest news

  • WEILL WINTER 2017 - Casual Chic This season, add a Parisian chic touch to your wardrobe with our selection ...
  • WELCOME ARMANI EXCHANGE - We can happily announce that for SS18 we are introducing the hyped extension into our ...
  • WELCOME EMPORIO ARMANI - We are so happy to present Emporio Armani for SS18. As of the new GA ...

THE STORY

Pierre Maurice Aflalo, the founder of Gents Wear, was introduced to the world of fashion while working as a model in his native Paris during the early 70’s. He moved to Sweden and founded the company in 1976. One year later, Gents Wear was contracted to work for Yves Saint Laurent
in a long cooperation which lasted until the Gucci Group bought the company in 2002.Read more