Armani Exchange

Armani Exchange

A|X Armani Exchange was launched in 1991, the result of Giorgio Armani’s pioneering idea to target the new generation of fast-fashion consumers. Inspired by the laid-back, modern approach to dressing he observed in the downtown scenes of his favourite cities (Milan, New York, London, Tokyo), the designer created a collection of un-basic ‘basics’ that embodied the understated sophistication of a new generation. Its approach was refreshing, unexpected and in line with the energy of youth.

A|X Armani Exchange offers a complete lifestyle wardrobe through an accessible, versatile range of youthful urban clothing and accessories. It challenges fashion conventions and overdone taste by focusing on a different perspective: a light-hearted approach to fashion that allows for the slouchy, unselfconscious elegance innate in youthful dressing.

Over the years, the collection has developed from a selection of basics to a more comprehensive modern wardrobe — the perfect leather jacket, the softest T-shirts, everyday denim — in order to keep pace with the evolving style of self-expression of young people in the world’ s cities.

In 2014, Giorgio Armani decided to take 100% control of A|X Armani Exchange to expand distribution and have more say in the brand’ s products and image. Since 2015, A|X Armani Exchange has taken a new step forward, capturing the spirit and inventiveness of young urban creatives and combining this with Italian sensibility and an intuitive, democratic approach to style.

Contact sales representative    Armani Exchange official site