3 BRAND STRATEGY SS18

3 BRAND STRATEGY SS18

The Giorgio Armani Group has announced the reorganization of its brand portfolio starting with the Spring/Summer 2018 Sales Season.
Starting with this season, the Group will commercialize “ready to wear” apparel and accessories with the following brands: Giorgio Armani, Emporio Armani and A|X Armani Exchange.
The brands Armani Collezioni and Armani Jeans will cease to be distributed. The products for both of these lines will now be included within the collections of these three main brands.