Modern femininity meets natural elegance
Valerie Aflalo is the founder and designer behind the charming brand Valerie. Fashion is an integral part of Valerie’s persona – her father introduced Yves Saint Laurent and Kenzo to the Scandinavian market and she grew up around couture houses and fashion shows all over Europe. At the age of 16, she began a career in modelling and was crowned Miss Sweden in 2000. She went on to study under Renato Nucci in the French couture house, where she started to develop her own characteristic design. In 2005.
Valerie created her first collection of colorful, consciously sweet, stylish dresses. Her interplay between the minimalistic Scandinavian look and a Southern European affection for detail adds up to perfect harmony. Today’s collections are made of fabulous fabrics including silk dupion, silk satin and silk duchesse and adorned with sequins, ribbons and lace. The clothing is intelligent and easy to wear; sometimes sexy, but never provocative. Valerie is the given choice for the dynamic woman who is confident enough to affirm her femininity and refuses to give into the dull monotony of everyday.